How it all started.

Upon arriving in the United States, Aurora began to look for a way to earn a living and the future she desired, after several types of jobs (mostly sales), she found herself in a very difficult situation.

One day she found herself in a very difficult situation and without money exactly $148. 00 and so she rented a small store in causation of rent and deposit had facilities as it belonged to a known after selling things she had in her house such as, towels, shoes, sheets, clothes, etc.; La Valentina opened on May 10, 2007, at the beginning it was not easy because she had to go house to house marketing their products, but her determination and desire for success led her to persevere, for a few years continued in this commercial area and as things did not advance opted to make a bank loan which was not approved but a great friend lent her a credit card, but still the situation became hard, because it should generate income for his family to pay the bills.

A success story

Aurora a woman of vision never gave up, she began to import shoes from her native Mexico and as the shoes are of excellent quality and wide designs, her business growth was not long in coming, as her product became famous and her customers began to increase, Aurora set up her second store setting monthly income goals, and although the growth of this company was resounding, she did not stop there, as she managed to establish her third store and position this chain of shoes and clothing as one of the best in the market and with excellent service.

When we consulted Aurora about her experience we found a story of great challenge, Aurora told us:

"Keep going, strive, persevere because our future is bright".

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